Pictures say a thousand words, and online they can SELL thousands of dollars. Upgrade your brand faster that you can say “Cheeeeeese!” using this mini-guide. I’m sharing these tips so you can plan out your next photoshoot with your website in mind.
First off, it’s absolutely necessary for you to be the face of your business. Unless you’re a big name like McDonald’s or Apple, focus on building those very personal connections with your target audience and position yourself as the effective leader by showing up!
Many years ago, I managed a Mystery Shopper Program for one of my employers — good times! One of the things we checked was if the establishment’s manager made contact with the guests at the tables. I noticed consistently that people were deeply impressed when the manager took the time to show his face and shake their hands. In fact, guests often had nothing but amazing things to say about the place IF the manager visited their table and acknowledged them for their visit. It didn’t even matter that there were some things that went wrong (cold food, lousy busboys and even messy bathrooms). That is the power of the personal touch.
Online, you should stop by, smiling, shining and welcoming your visitors. So, if you’re not up there already, start now!
Specific Photographer vs. Specific Shots & Poses
While most photographers will do their job well and capture you in your best light, here’s something they won’t know unless they are up-to-speed with online marketing, social media marketing and basic web design principles:
There are 4 specific shots you NEED to create that sharp first impression every time.
Additionally, most photographers do not fully understand how images need to be used on your website — it’s not the same as images for magazines or albums. You need to have them manipulated by a skilled web designer to fit on the header and social media covers effectively.
These are the guides I like to use:
- Make sure your photographer knows your images are intended for online use; it will help them work closely with you.
- Make sure your eyes are open in most shots, unless you’re laughing out loud or smiling so big that you naturally close your eyes.
- Make sure most images are taken horizontally; vertical images will only work in one or two places on your site.
- Using the 1/3 rule, take some welcoming headshots with you more to the left or right of the image within 1/3 of the image (see example below).
I highly recommend you print this post out and share it with your photographer as you discuss what you want to have done, that way you get the best shots possible for online use.
The 4 Must-Have Shots You Need To Take At Your Next Professional Photoshoot
Get the most out of your images by being very intentional with your pictures. Don’t take random shots, don’t be experimental, be real, authentic and goal-oriented.
These are the shots you need to present yourself online like a pro!
1. The welcoming professional (smiling) headshot, below is mine:
It’s important that your eyes are open, you are in a pose that feels natural, calm and confident and is also your best angle. This one can go on all your bios, event promo material and even as your display image.
2. The “in action shot“– this is one of mine, on the computer doing my work with joy:
Again it’s important to be natural and it shows you doing your work. I work from a computer, often on the road and with great enthusiasm. This shot really shows that.
3. The “ideal vision of my dream” shot–this is mine; it’s the header of my website and FB. Make sure this one is really wide and you are no more than 1/3 in the frame, otherwise it may not work well as a header. This was the only shot my photographer got right for a header. I didn’t have the guide at the time. In the rest, she put me smack dab in the middle. It really doesn’t look right or welcoming and I have had to photoshop them.
In this, you could show yourself smiling brightly and confidently looking into the future, nature or at your kids and clients, beaming with joy because they are growing through your process. I like to say it should clearly express an ideal common vision you share with your clients.
For me it was “Joyfully Working From Home”, “Setting Your Message Free Into The World Anywhere You Are”. I had a few things in mind when we took this shot.
4. The “Fun in Action” shot–this is mine:
Here, reflect your personality. By no means does it have to be crazy or wild, just how you naturally get when you are having fun. Some people are naturally more confident and bold without any quirkiness. I’m very quirky, LOL… and bubbly and giggly in person. These images all give people a very good idea of who I am when they work with me. Go for that.
Final tip: let the photographer try several poses, change into 2-3 outfits and have fun, relax, dress up if you usually do and wear the make-up you would most likely wear to an initial consultation or networking event.
I used a LOT of Aruba in my pictures (I have 80+ shots) because it’s part of my ideals:
- work from ANYWHERE
- build a great business no matter where you are
- live where you want
- paradise island
Not sure if you are ready to launch your website or upgrade your brand with new pictures? I’ve got you covered! Check out my checklist–it will help you write out everything you need to communicate your vision online.
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